The Growing Business Credo: Purpose beyond Profit

4 thoughts on “The Growing Business Credo: Purpose beyond Profit”

  1. It’s the difference between “doing well to do good” or “doing good to do well.” See Drucker 1984 for a great discussion on “The New Corporate Social Responsibility” from 30 years ago.

    Liked by 1 person

    1. Diane, I totally agree!!! It’s not a new concept, so it’s reassuring that doing good is becoming more of a norm. As a self proclaimed social ecologist, Drucker has said all of this as well! I’d love to see “The New Corporate Social Responsibility” incorporated into more business curriculum and practice!

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